Peter Gross, Regional Director in Africa with MicroEnsure, talks to Bank Innovation online magazine about how MicroEnsure is providing micro-insurance to 15 million people in 17 countries in Africa and Asia. He explains that the reason for the poor uptake of insurance in these mass market economies can be boiled down to 4 factors: cost, trust (or lack of it), access (or lack of it), and understading (or lack of it).

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